KadayogGroup is an international family of companies bringing African products to the European market, and promoting African innovation.
KadayogGroup required a strong and clear identity which would communicate their values of fairness and international collaboration both internally and to their business partners. They needed a highly informative homepage developed and designed that could, in a well-structured manner, represent their diverse areas of expertise.
To highlight KadayogGroup’s African heritage and connections, we have used the traditional Adinkra symbol for “loyalty” as the basis of the company’s identity. We then designed a logical brand architecture with every sub-division of the company colour-coded while maintaining consistent design principles. A homepage with a custom animation and a blog explains the company’s approach in a highly visual, easy to understand way.
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